The Internet Marketing Pie: Slice It Up Right or Lose

The number one concern for Internet sales is your marketing list -- in other words, your audience.

But...but...but...you're saying, products for sales is a must too, however, if your list is nonexistent, small or loosely targeted, having a product isn't going to help much. There just will not be any success.

Yes, I know this is confusing. You need a product to attract. By the way, I am using product interchangeably to mean services too.

This almost feels like the chicken and the egg story - which came first. So, what do you do first?

You can't create or increase a mailing list without a "what's in it for them to be attracted to you for."

Now I'm not talking about buying lists but about opt-in focused lists.

Step 1: Know what your target market (audience same thing) wants and they already have their wallet open and ready to buy.

Step 2: Create a product to answer that want and match their wallet. Create a product that contains 100% they can know everything about as a small segment of that want.

Step 3: Now that you have 100% of that pie. Cut off a small piece of pie -- about 10%. Make that 10% into a 100% everything of information for that piece. Create a 100% product of this 10% that you broke off.

Step 4: Cut 25% of that 100% of that 10% (say this out loud if you didn't get it) and designate that as freebie information. Then designate 50% for a product to sell and the other 25% for consulting or a service that costs them a higher price. An alternative is to create a product with the total 75% and charge them a higher price.

This strategy is one that is not wide spread and a well-kept secret by the InfoGurus. It is even a guarded secret, and guess what, I've just broken their secret. I am an InfoGuru and I don't mind sharing this model. It is the missing aerial view that no one seems to want to write about -- unless, of course, it's in a product that sells for big dollars.

Catherine Franz, a Certified Professional Marketing & Writing Coach, specializes in product development, Internet writing and marketing, nonfiction, training. Newsletters and articles available at: http://www.abundancecenter.com blog: http://abundance.blogs.com

---

Powered by Feedzilla

Why Online Business - The Harsh Reminder Why Online Business Is For You

Many people want to achieve financial freedom and they know... Read More

Five Top Tips For A Prosperous 2004

According to many market forecasts, 2004 is likely to be... Read More

Your Personal Fortune Is In Your Words!

What is the most important skill you can possess as... Read More

Top Ten Ways to Attract Targeted Local Customers With Online Marketing

Does your business have a Web site? Have you missed... Read More

The Seven Secrets of a High-Sales Marketer

If you want to boost your website sales to the... Read More

Secrets Of An Internet Marketing Newbie - Or How I Fell On My Face Trying To Get RICH

A Cautionary Tale for the Internet Marketing NewbieIn an attempt... Read More

The Five Golden Keys To Massive Passive Income

You can earn a large monthly passive income with a... Read More

Constant Change Is The Only Certainty In Online Marketing

This old saying which addresses the variability of the weather... Read More

Dont Treat Your Business Like a Casino

It's amazing how many people are jumping into the internet... Read More

Internet Marketing - Article Announcer

Who said marketing on the internet was easy. All the... Read More

Web Marketing: Unusual Tricks Of Internet Marketing Gurus To Attract More Visibility

Do you post to message boards, e-mail discussion lists, classified... Read More

Internet Marketing Guide

If you are considering launching a website for your business... Read More

5 Steps to Achieving Success in Marketing

1 Planning:When starting your marketing strategy, it is wise to... Read More

Paris Hilton? Your Online Marketing Fails Because You Market As If You Were Ms Hilton

Are you Paris Hilton? Is your name instantly recognizable when... Read More

Target Practice And The Internet Entrepreneur

Internet marketing, a lot of the time really is hit... Read More

3 Ways In Which You Can Kick Butt With Low Cost Advertising

If you are new to the Internet Marketing arena, or... Read More

Online Sales: How To Use Customer Feedbacks To Generate More Sales

Communication is the engine that powers business.It is an important... Read More

Twenty Ways To Profits Online

1. Offer to write exclusive articles (that means you only... Read More

Reselling Resold Resale Rights

What the heck am I talking about?Let me tell you... Read More

One of the Golden Rules of Internet Marketing

In my opinion, one of the 'Golden Rules' of Internet... Read More

A Day in the Life of an Internet Marketer

I have been working on the Internet since 1998 and... Read More

Is FREE Killing Your Sales?

"FREE" what a great word.We all like getting something for... Read More

Are You Limiting Your Income?

When first starting out in internet marketing, I was afraid... Read More

Celebrating A Decade Of Online Marketing

Yes, it has been ten successful years of online marketing... Read More

How to Use Viral Marketing for Online Profit

When Sabeer Bhatia and Jack Smith founded Hotmail.com they promoted... Read More