There are lots of ads for lots of product out there , so it is very easy for your ad to get lost in the shuffle. To avoid this, you must do all that you can do to make sure that your ad gets noticed. Here are some things that you can do to ensure that your ad commands attention.
1. Place colorful graphs, pie charts and other charts in your ad copy. Use charts that will grab a person's eye and also support your product claims. For example, if you are selling a product that boosts website traffic, a screenshot of your site's traffic stats can be very effective.
2. Highlight buying incentives like free bonuses and money back guarantees. You could place them in boxes or in front of a different colored background.
3. Use short sentences or sentence fragments in the body of your ad copy. A short burst of words can catch a skimmer's eye with one quick glance.
4. Highlight all the important keywords and phrases in your ad copy. You could use bolding, underlining and color to highlight the important words. I see keywords both bolded and highlited in yellow in many ads nowadays.
5. Always remember that we live in a visual world. Place attention grabbing pictures above and within your ad copy. A powerful technique is to use before and after pictures of people using your product.
6. Use a headline that catches the attention of your target audience. One of the most effective ways is to use a free offer as your headline. The "shocking claim" headline can also be effective, provided that you can back up your claim, of course.
7. Make your ad's keywords and phrases stand out by enlarging the text. This technique works wonders with headlines and sub headlines.
8. Make your products list of benefits and features stand out by using a symbol in front of each of them. The symbol could be a dash, solid circle, star, etc.
9. Use sub headlines to break up your ad copy andto capture a skimmers eye. You could make them even more powerful by highlighting them with color.
10. Use attention grabbing adjectives to describe your product. For example sizzling, incredible, high power, ultramodern, killer, eye popping, etc. But, be careful not to overdo it.
Using the above methods should dramatically improve the chances that your ad will get noticed by potential customers. And that is the first step to ultimately making the sale.
Copyright 2005 Ronald Gibson
Ronald Gibson is a Web Designer and Web Marketer. He is the Webmaster of AffiliateUtopia.com, which offers information about some of the best money making opportunities on the Web. For more information, visit: http://www.affiliateutopia.com/
There are two ways how you can promote products and... Read More
The product is about teaching your parrot how to talk.... Read More
Drop shipping one of the greatest business innovations since products.... Read More
Although generating online traffic is an important goal of any... Read More
A joint venture is when two or more businesses join... Read More
The idea of paying $1000 for a marketing package to... Read More
Many people join internet business opportunities online blindly. By this... Read More
You've probably heard by now that article marketing can help... Read More
One of my favorite net marketing tasks is creating a... Read More
A successful online business takes more than a website?a lot... Read More
It is important that anybody with a significant online presence... Read More
When the economy is booming, you may do well in... Read More
As you may have already read in our article "Health... Read More
Wife: "I'm getting sick of these harrassing bill collectors who... Read More
How successful is your online business? Are you achieving the... Read More
Impulse shopping in the checkout lane may be what drives... Read More
There is a firestorm of negative press regarding LookSmart's recent... Read More
- Are you tired of chasing down publishers just to... Read More
This article is very important.In fact, the chances are it... Read More
Today I was optimizing a couple new websites for search... Read More
Search engine theory is great but most Web Masters Say... Read More
I bet you can't tell me... the single biggest problem... Read More
Are you Tired of being Burned by your Internet solutions?... Read More
With each new Internet Marketing (IM) Guru, there comes a... Read More
I have heard many people say all it takes to... Read More
I'm sure you've seen it before, your inbox overflowing with... Read More
Overcome lackluster copy and lack of product sales by using... Read More
Headlines are short vital statements to stimulate your potential customers... Read More
Congratulations, all you Internet marketing people you. You now command... Read More
This "little" test I ran was in dedication of Corey... Read More
Given a solid product, a well-developed Web site, and a... Read More
Basic IdeaAround the world, companies spend over $250 billion dollars... Read More
Do you want to unleash a tsunami of sales at... Read More
We all do it.Spend time and money sourcing those vital... Read More
With the advent of the technology age, the Internet has... Read More
Conventional wisdom says find a niche. Don't go where the... Read More
Catch the cash on the net?in more ways than one.Thousands... Read More
You're motivated to run your own business, aren't you?If you're... Read More
Question: How to deal with ultra skeptical offline or be... Read More
Developing a successful web site takes more than simply building... Read More
When my sister and discussed our shopping plans this year... Read More
Business thrives on competition.You've to be aware of your competition... Read More
The unsolicited email people react to most is what yells... Read More
Be a Winner! Answer the Challenge! An e-course is a... Read More
These are turbulent times for all businesses - necessitating streamlined... Read More
There are plenty of free tools online for marketing. And... Read More
The phenomenal growth of ecommerce lures more and more people... Read More
A few months ago I was watching a stream meandering... Read More
Some years ago, on the recommendation of a friend, I... Read More
Most people spend their entire lives working hard for someone... Read More
Internet Marketing |