If you've got a web site then one of your biggest marketing challenges is how to generate traffic without spending a fortune. Whether you're trying to build your ezine or prospect list or get potential customers to contact you or buy your products or services, getting people to your web site is a must and can be a challenge.
Especially if you don't have a big budget to spend on online marketing, and if you're having a tough time getting your site to show up in the search engine rankings. All of this was (and continues to be!) one of my biggest marketing challenges.
Anyone who knows me will tell you I'm not one to back off from a challenge. In fact, give me one and I'll do whatever it takes to overcome it. I'm going to share with you one marketing technique I've used to immediately get my web site to the top of the search engine rankings and to triple my web site traffic in just a couple of months.
Getting qualified traffic to your web site
If you've got a web site then one of your marketing tasks is generating qualified traffic to that web site. What exactly is qualified traffic? Qualified traffic consists of people who are looking for what you are offering. They're in the market for what you're selling and they are actively searching for it.
Does your site show up on page 10 of the search results, or perhaps doesn't even show up at all?
If you're like many small business owners, you don't have the technical knowledge, expertise or time to do what it takes to get your site to naturally achieve a top-ranking in Google and the other major search engines.
You can move your site to #1 in less than a day
Take my web site, www.10stepmarketing.com, for example. There are tons of web sites on marketing. Achieving a number one Google ranking, or even a top 10 ranking could take a very long time to achieve even if I do everything right. But I want web site traffic NOW!
I want people who are searching for information on "marketing plans" and "how to market" to find out about me now, not months from now or a year from now (well I want them then, too, I just don't want to wait until then!)
I did it and it works!
Did you know you can buy your way to the top? That's exactly what I did, and you can do it, too. A text advertising service available through Google, called Google Adwords, enables anyone to have a text ad and a link to their web site show up as the top-ranked site for their selected keywords (keywords are the words and phrases people type into search engines when they're looking for information on the web).
These text ads show up on the right hand side of the results page when searchers type in your selected keywords. You'll see them on any page, under the title "Sponsored Links." Google even offers a keyword tool to help you pick the best keywords for your site.
You can spend as little or as much as you want
Depending on how much you want to spend, you can determine the ranking and page your ad shows up on. You can very easily garner the number one spot. You select your maximum daily budget so you'll never spend more than you can afford and you can easily test different ads to see which ones work best.
You only pay for those who click
And the best part is, you only pay when someone clicks on your link. The other plus here is you'll know if your ad is working by watching what percentage of those who see your ad actually click on it. And if its not working as well as you'd like, you can easily change it.
It's all tracked so you know whether it's working
Google offers excellent tracking reports so you know exactly how many people saw your ad and how many clicked on it. You can send them to any page on your web site (for example, you might want to send them directly to your products page, or the page where they can register for your free ezine or special report).
The quickest way to boost your web site traffic
I used Google Adwords to start generating web site traffic and ezine subscribers my second month in business. My results were so good I maxed-out my budget in a matter of weeks and had to put my ad on "pause" (stop running it for awhile). The way I look at it that's a good problem to have, considering all those clicks led to new subscribers and customers.
3x the traffic in less than 3 months
Between this technique and the one I'll tell you about next week, I was able to triple my web site traffic in less than three months. And you can bet I'll continue using both of these marketing techniques to keep growing my web site traffic. I love them because they're simple enough for anyone to do and they don't cost a lot.
Get the qualified traffic you want
If you want to generate qualified web site traffic quickly, Google Adwords is an excellent way to do it. If you want to learn more, visit https://adwords.google.com
(C) 2005 Debbie LaChusa
20-year marketing Debbie LaChusa created The 10stepmarketing System to help small business owners successfully market their business, themselves without spending a fortune on marketing. To learn more about this simple, step-by-step program and to sign up for her FREE audio class and FREE weekly ezine featuring how-to articles, tips and advice, visit http://www.10stepmarketing.com
Starting an internet based business when you have zero marketing... Read More
As savvy stock market investors know, chasing after the one... Read More
What secret dreams do you have for your Internet marketing... Read More
If you're like me, you'd rather work smarter than harder.... Read More
I know what your thinking, "what the heck does starting... Read More
Will you always be buried underneath a mountain of spam?... Read More
Niche marketing is focusing your business efforts to a target... Read More
What is Internet Marketing?Internet Marketing is application of Internet and... Read More
Actually I love the techniques I will explain below. These... Read More
If you are new to the Internet Marketing arena, or... Read More
Many aspiring Internet marketers hear all of the talk about... Read More
You Do Not Need To Be An Internet Marketing Guru... Read More
After running an online business (web site design) for a... Read More
With all the people offering products and services online, what... Read More
There are some smart and sneaky techniques that can help... Read More
Beware of Internet Consultants, as many of them have never... Read More
'Hype' is now an often used slang word which is... Read More
Ever hear about an idea that is so simple yet... Read More
Simply put article marketing is advertising your web site through... Read More
Pay Per Call is the next wave of advertising on... Read More
"Pull Marketing" has always been, and will continue to be... Read More
So you're starting a website and have visions of making... Read More
If you have ever studied search engine optimization, then you'll... Read More
Many small online business owners have yet to understand the... Read More
The current climate on the internet is very unfavourable to... Read More
I am going to share a real secret with you... Read More
Why is it some people are incredibly successful at utilizing... Read More
Whether you are now looking for opportunities to start your... Read More
With all the people offering products and services online, what... Read More
One of the best and fastest ways to build your... Read More
There's a very lucrative "marketing formula" to targeting prospects on... Read More
If you are anything like me, you spend a lot... Read More
The world of entrepreneurship is a difficult one full of... Read More
I have been working on the Internet since 1998 and... Read More
How many times have you wondered what magic formula the... Read More
If you are new to the Internet Marketing arena, or... Read More
Creating a lucrative online business is not an easy task.... Read More
Still marketing through press releases, networking groups, and talks to... Read More
Opt in clicking promotes your business. By increasing link exchanges... Read More
As you may have already read in our article "Health... Read More
Every new generation of a Web site brings the hope... Read More
"There is difference between knowing the path and walking the... Read More
Yes folks, there is a way of making absolutely certain-sure... Read More
Just this week, a member of my audience asked me... Read More
I need to let you in on some very important... Read More
One of the biggest mistakes affiliate marketers make is that... Read More
I am really fascinated by the world of on-line marketing.... Read More
As we all know, visitor traffic is crucial to the... Read More
I attended a presentation a couple of weeks ago given... Read More
Being online is not only about getting your piece of... Read More
Internet Marketing |