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Guideline to Hiring an Email Marketing Company

A common practice in today's e-commerce environment is to use email marketing campaigns to launch advertising initiatives for products and services offered online. Since 2003, CAN-SPAM laws were enacted to protect consumers from abusive spammers and email marketing exploits have been harnessed. Once again, email campaigns are a viable marketing... Read More

10 Reasons to Outsouce Your Next Email Marketing Campaign

So, why would you want to send your campaigns out using an email service provider(ESP) rather than your standard email program (SEP)? Here are some points to consider??1. An ESP allows you to send the message using MIME technology, which means it sends an HTML (with pictures and colour) version... Read More

E-Marketing Deliverability Issues

Does it seem to you that when you view "openings" within your statistics, that fewer recipients seem to be opening your campaigns?...Where: There are 3 places your email can go once you have hit 'send' on your latest e-marketing campaign:1. The Inbox. Safely delivered (and hopefully read!)2. Junk Mail Box.... Read More

Dirty Secrets Of Co-Registration Email Lists

Years ago, I listened to Internet marketing "gurus" share that they had lists in the hundreds of thousands, and I was all ears. Up to that point, I had not managed to get my lists above 60,000 (after many years of consistently working at it).After a little further investigation, some... Read More

What is Email Marketing?

There are many avenues available for marketing online products. Radios, TV advertisements, newspaper and magazine advertisements, and that big sign on the highway are examples of the traditional marketing approach. Yes, these approaches can work, but then after spending a lot of money it's tough to calculate return on marketing... Read More

Email Marketing - Whats the Situation in April 2005?

Email is still the King in Internet marketing. Many people consider it the most powerful promoting tool ever devised, and if this still hasn't really changed.Why is it so? The main reason must be the wide use of email. One study published by the US Department of Commerce established that... Read More

Do You Build Or Buy? (Tips On Leadgeneration)

Every marketer needs leads, they are the lifeblood of your online business. However not every marketer knows how to effectively "work" their leads.Your mailinglist can be a goldmine if you know how to do that!Here are a couple of tips that will help you build, manage and "work" your list... Read More

Just Write an Email

How did you sell your last product? Imagine that I am a newbie writing you an e-mail after reading your ebook. How would you answer the question? I bet you could send me a 300 word reply in no time. Words would flow from your keyboard as fast as you... Read More

One of the Best Ways to Cultivate New Business and Save Hours of Time is to Use an Autoresponder

An autoresponder gives you the ability to send messages effortlessly for months on end. So if you captured an email address six months ago, your autoresponder can repeatedly contact that person to offer your product or service.=> WASH-RINSE-REPEATRepeat contact is a concept that top marketers first used effectively in the... Read More

Ways To Persuade Your Web Site Visitors To Give You Their Email Address

These are several ways that you can use to persuade visitors to give their e-mail address.1. Ask visitors to subscribe to your e-zine. It's a good idea to also give them a freebie when they subscribe.2. Have them sign-up to get access to download a f.ree ebook. The subject of... Read More

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