If you're considering hiring copywriting help for your next brochure, Web site, or marketing project. Congratulations! You should get great results if you hire a pro to do it right. Many business owners and marketing professionals have valid concerns about letting an outsider develop their content. After all - it's... Read More
Listen, consider this scenario.You have a deadline to honour. Time is pressing, tighter and tighter. You are hoping to come up with some topic for your project.....However, ideas on what to write about keep eluding you.What are you going to do in situations like these?Today there are various software and... Read More
I confess--I'm a marketing heretic! I've built my career on breaking all the rules--and one of the rules I break is that I don't hype.Do I put the best possible "spin" on the truth? Of course! But I refuse to deceive my readers into action.What are some of the common... Read More
Back in the late nineties, the phrase 'Content is King' was repeated and repeated and repeated by site owners and marketers alike. The belief was that the more content you had, the greater the number of visitors you would attract. Of course, the content had to be well written, relevant... Read More
Site visitors generally stay with you for as long as they feel confident that they will succeed in achieving their goal. It's a simple truth, but important. For me, it helps explain some sites I know that perform extremely well, but appear quite amateur in their design and architecture.... Read More
Hone your writing skills to project a more professional business image.The sales letter you can't put down?the advertising copy that makes you want the product?the resume that prompts you to call the job candidate this second?All these are examples of exceptional business writing. While you certainly know good writing when... Read More
Find a passage of poorly written copy, and chances are you will have found a copywriter who never figured out what it was that he or she was trying to say. Whenever I have trouble with some copy, I stop, sit back and then write at the very top of... Read More
When you come to 'know' something, there is a temptation to stop thinking about it. You put it in a box as 'known' and are happy to argue with anyone who disagrees. This is both a good and a bad thing. It is good to hold firm to your beliefs,... Read More
Sometimes it's a struggle to figure out what's the best thing to say. You're writing a heading, the first sentence of an email, the introduction to a newsletter, a short description on a homepage. But what should you say? When you have just a few words, what's the best... Read More
As you know, I'm constantly making the point that the text on web sites is not given enough attention. Which is unfortunate, because the headlines on site pages make huge demands on the skills of any writer. If you're writing a headline or heading for a site page, here are... Read More
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Nothing can turn strong copy into a 97-pound weakling faster... Read More
I like to use power phrases when writing sales material.... Read More
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Many people feel they have a story to tell or... Read More
Most salespeople have great ideas, but when it comes to... Read More
In part one of this article series we began looking... Read More
Doing the copywriting for your own website without the proper... Read More
Writing copy has sometimes been compared to an "art." While... Read More
I imagine you are the type of person who really... Read More
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Many of us have been asked to write an article... Read More
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Hi {FIRSTNAME Friend},Next time you're flicking through your local newspaper,... Read More
Whether you're selling a product or service, the 10 tips... Read More
Question: If you were starting out and had no references... Read More
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Quotations are expressions, usually in the spoken form or in... Read More
Careers in copywriting are booming. Could it be that the... Read More
How can you gain credibility and exposure for you and... Read More
Just as great fiction is an art, so is great... Read More
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A subscriber to my newsletter asks: "Got any good pointers... Read More
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My wife and I recently bought a house.It's currently being... Read More
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If you write copy you need a swipe file. A... Read More
Did you know that jobs writing about food are available?... Read More
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