If you're considering hiring copywriting help for your next brochure, Web site, or marketing project. Congratulations! You should get great results if you hire a pro to do it right. Many business owners and marketing professionals have valid concerns about letting an outsider develop their content. After all - it's... Read More
Listen, consider this scenario.You have a deadline to honour. Time is pressing, tighter and tighter. You are hoping to come up with some topic for your project.....However, ideas on what to write about keep eluding you.What are you going to do in situations like these?Today there are various software and... Read More
I confess--I'm a marketing heretic! I've built my career on breaking all the rules--and one of the rules I break is that I don't hype.Do I put the best possible "spin" on the truth? Of course! But I refuse to deceive my readers into action.What are some of the common... Read More
Back in the late nineties, the phrase 'Content is King' was repeated and repeated and repeated by site owners and marketers alike. The belief was that the more content you had, the greater the number of visitors you would attract. Of course, the content had to be well written, relevant... Read More
Site visitors generally stay with you for as long as they feel confident that they will succeed in achieving their goal. It's a simple truth, but important. For me, it helps explain some sites I know that perform extremely well, but appear quite amateur in their design and architecture.... Read More
Hone your writing skills to project a more professional business image.The sales letter you can't put down?the advertising copy that makes you want the product?the resume that prompts you to call the job candidate this second?All these are examples of exceptional business writing. While you certainly know good writing when... Read More
Find a passage of poorly written copy, and chances are you will have found a copywriter who never figured out what it was that he or she was trying to say. Whenever I have trouble with some copy, I stop, sit back and then write at the very top of... Read More
When you come to 'know' something, there is a temptation to stop thinking about it. You put it in a box as 'known' and are happy to argue with anyone who disagrees. This is both a good and a bad thing. It is good to hold firm to your beliefs,... Read More
Sometimes it's a struggle to figure out what's the best thing to say. You're writing a heading, the first sentence of an email, the introduction to a newsletter, a short description on a homepage. But what should you say? When you have just a few words, what's the best... Read More
As you know, I'm constantly making the point that the text on web sites is not given enough attention. Which is unfortunate, because the headlines on site pages make huge demands on the skills of any writer. If you're writing a headline or heading for a site page, here are... Read More
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Quality is what you need. What you don't have is... Read More
If you have children, you will doubtless remember saying to... Read More
Every person has secrets that only he or she knows,... Read More
Several correspondents to our newsletter, AdBriefing, say that they are... Read More
As websites and electronic commerce are becoming more and more... Read More
Have you ever wondered how your copy sounds to your... Read More
Copy is all about words. Or is it?Copy is about... Read More
Not everyone is a writer. Good copy writing is a... Read More
When you come to 'know' something, there is a temptation... Read More
About 50 years ago, movie serials kept theater crowds coming... Read More
Writing a killer headline for your copy is simple! You... Read More
Here's a fundamental difference between copywriting offline and copywriting for... Read More
According to Branding and Advertising legend, David Ogilvy: 5 times... Read More
These days, you don't have to traverse the dark forest... Read More
When I write copy for my advertising clients, I always... Read More
One of my most powerful marketing weapons costs me less... Read More
I have read thousands of ad copies online and offline... Read More
My wife and I recently bought a house.It's currently being... Read More
Tech-writing is a tricky business. It's not a very high... Read More
How does this sound?Today, I'm going to show you how... Read More
Even for those with the skills needed, finding copy editing... Read More
Writers write just like painters, paint on canvas. This is... Read More
Nothing can turn strong copy into a 97-pound weakling faster... Read More
Regardless of how you look at it, the most important... Read More
Have you ever had the experience of hiring a freelance... Read More
If you've been writing web articles to help promote your... Read More
Lots of people who seek out my copywriting services are... Read More
One of the most important priorities of evey online business... Read More
When it comes to search engine optimization, copywriting plays a... Read More
1) Don't just hire a good designer. Hire someone who... Read More
Many small businesses fail because their owners don't pay enough... Read More
Year after year people make the same mistakes in direct-response... Read More
Web copy that's intended to sell or generate leads needs... Read More
You only have an instant to capture your prospect's attention.... Read More
Perhaps the most important benefit in the material that follows... Read More
From the early days of search engine optimization, keywords and... Read More
You could spend thousands of dollars on advertisement and have... Read More
Many of us have been asked to write an article... Read More
Most salespeople have great ideas, but when it comes to... Read More
As a professional contractor who wears many hats, you owe... Read More
Overlooking simple steps such as proofreading and grammar can affect... Read More
Doing the copywriting for your own website without the proper... Read More
When you sit down to write a sales letter to... Read More
When writing direct response copy, there are a few things... Read More
Much of today's accepted copywriting wisdom comes from old books... Read More
Most people would love to make a living from freelance... Read More
It doesn't matter if you're writing an article, a newspaper... Read More
I recently sponsored and attended Joel Christopher and... Read More
Writing headlines for your ads is the most important part... Read More
Web marketers: have you figured out that article marketing is... Read More
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